A change agent
Galveston Bay Foundation
"Working with Kristie was a breath of fresh air. She created wonderful communications solutions to complicated challenges. Her expertise and guidance is truly outstanding."
--Claire Everett - Communications and Marketing Manager
The Galveston Bay covers nearly 600 square miles and borders one of the most urbanized and industrialized areas of Texas. The Bay supports and provides a wide array of services and benefits for both people and nature and is one of the most productive and commercially important Bays in the country and world. In fact, its economic, social and environmental roles are probably greater than most appreciate.
However, habitat destruction and loss, competing human uses and development, water quality and sediment challenges, coupled with exponential population growth, dramatic and extreme changes in weather patterns, and a general apathy towards the Bay, threatens its health and productivity.
Yet, there is one non-profit outside of Houston, Texas charged with showing a different way – the Galveston Bay Foundation.
The Galveston Bay Foundation has been working for over 30-years to steward and care for the Bay, its people and wildlife. After recently undergoing a re-brand, the Foundation was ready to address their communication challenges as well.
Infinite Moon was retained to develop a communications planning guide to chart the communications course for the Foundation for the next year. The goals of the 2019 plan were to catalyze positive impact and lasting change by addressing current communication challenges, assisting with story development, improving upon current communication efforts and identifying new opportunities that serve the Galveston Bay Foundations current organizational strategic plan.
Over the course of 5 months, Infinite Moon lead the way with stakeholder interviews, a complete brand and communications audit, followed by recommendations on messaging, outreach and suggestions on policies and procedures to improve the efficacy of their efforts, while at the same time bringing attention to the importance and urgency of their work.
The Foundation is just getting underway with implementing the plan. Keep your eye on this great group!
Big solutions to big challenges
Katy Prairie Conservancy
"Thanks again for everything. Your expertise and enthusiasm about what we do well has inspired me to do even better."
--Ali Dodson - Advancement Director
Houston, Texas is one of the fastest-growing, most dynamic cities in the United States, now the 4th largest city in the nation, and has long encouraged growth and development. In the last 40-years the region’s population has tripled and is anticipated to exceed 10 million by 2040. Much of its growth has occurred to the west and northwest; consuming one of the most important and dwindling ecosystems in North America: the Katy Prairie. A critical component to reducing flooding in Houston.
Since 1992, the Katy Prairie Conservancy (KPC), a nonprofit, accredited land trust located in Houston, Texas led by a fantastic woman executive director and senior management team, has been working to conserve a sustainable portion of the historic Katy Prairie. They’ve been fairly successful with their initial goals of land acquisition, but a significant portion of the prairie still remains unprotected. Their work is far from over. Today, KPC also faces increasing challenges including skyrocketing land prices, exponential population growth catalyzing ongoing development of the prairie at an unprecedented rate, coupled with low brand and mission recognition, and a relatively small individual donor base. The KPC brand and story has not been keeping pace with the changes and they recognized they needed a refreshed approach to their messaging and a solid communications plan to get them where they needed to go.
With the recent hurricanes over the last few years, and most recently Hurricane Harvey, there was no time to wait.
KPC retained Infinite Moon Communications for the development of a strategic communications plan. Building on their strong women-led leadership and conservation foundation, the process included a brand and communications audit as well as a repositioning of their messaging for more impact. The plan included the development of associated strategies and a detailed path for successful implementation which was completed right as their year-end fundraising campaigning began.
Like nowhere else in the world
Hill Country Land Trust
The Texas Hill Country is like nowhere else in the world. With dramatic vistas, limestone knolls full of live oak groves and cypress-lined creeks, the Hill Country Land Trust protects what makes this part of Texas so special. But their land and way of life is at risk. They are losing farm and ranchland faster than any other state in the nation. Exponential population growth and development threatens their water resources, wildlife habitat, and way of life.
Under the leadership of a new executive director, strong board of directors and the support of a grant from the Land Trust Alliance, the Hill Country Land Trust knew they needed a refreshed brand and messaging to meet the challenge ahead. And time was of the essence.
Infinite Moon was retained to provide a basic brand revitalization which resulted in the establishment of a new brand guidelines, as well as new messaging. Final deliverables included a logo and their first-ever membership brochure setting them on the path for a strong and successful fundraising and outreach effort.
Making an impact
Aspen Valley Land Trust
Over the last 50 years, the population of Colorado has exploded, and the ripple effects of runaway growth and development on the Front Range and the I-70 corridor have been felt in all corners of the state, including where AVLT serves to protect land, water and wildlife.
As the oldest land trust in Colorado, Aspen Valley Land Trust was entering its 50th anniversary year and was in need of communications planning and implementation to effectively prepare for the celebration of this incredible milestone. However, like many land trusts and other small non-profits, AVLT faces many obstacles to achieving its mission, such as capacity and specialized fundraising and communication services. Additionally, their community has hundreds of non-profits competing for recognition and dollars. It is a highly competitive environment for fundraising and content. Yet, AVLT is the only local non-profit providing land conservation services led by a very talented female executive director and was poised to “stand out from the crowd.”
Infinite Moon was retained to provide a strategic communications plan that helped to advance the mission of the land trust and focused their efforts to create more impact for resources invested for their 50th anniversary and beyond. The plan prioritized stakeholders and developed associated messaging and approaches for each segment, as well as provided an actionable plan and calendar to achieve its goals. Today, the land trust is well on its well to celebrating its 50th year with great success.
Following the development of the plan, Infinite Moon provided on-demand communications services to assist the land trust with implementing the goals set forth by the communications plan. As-needed services included review and oversight of new communication materials and content development and fundraising support.
Conserving the Superstition Foothills
Superstition Area Land Trust
The Superstition Foothills are a popular recreation destination and within striking distance of Phoenix and the expanding Sun Corridor. They offer unique and diverse ecosystems, spectacular plants and wildlife, valuable water resources and unparalleled scenic beauty. The natural abundance of this area is also part of what makes it so attractive to live, work and play here. However, the rapid population growth and development pressure associated with this popularity threaten the Superstitions and there is a legitimate concern they will be loved to death.
And that is what makes the work of the Superstition Area Land Trust urgent. Founded in 1993, the land trust had recently undergone some significant changes including a refocus on how to tackle their important mission of conserving the Superstition Foothills. In order to meet this challenge, the land trust received a grant from the Land Trust Alliance to begin a re-brand and to revitalize their communications to better reflect their current efforts.
Infinite Moon conducted extensive research and review of the challenges and issues facing the Superstition Foothills and surrounding areas. The result? A complete redesign of their logo and a revamp of their story and messaging, all while working against a tight deadline to deliver final work products.
A path forward
Central Arizona Land Trust
Today, Arizona is home to nearly 7 million people. Projections show this great state will be home to 8.2 million people by 2020 with the Sun Corridor expected to double by 2050. Historic ranches and farms are converting to sprawling suburbs to support the population increase, threatening the natural beauty, lands, water and way of life in central Arizona.
To meet this challenge, the Central Arizona Land Trust received a grant from the Land Trust Alliance to produce a strategic communications plan. After 27-years, the land trust had found their brand and messaging was dated, slightly confusing and ultimately no longer reflective of who they were or the work they were doing. They knew that in order to maintain their viability, they needed a clear path forward and no doubt their very talented and passionate female led team would lead the way.
Infinite Moon Communications guided the land trust through a strategic communications planning process that included a rebrand which clarified the look, feel and messaging of the land trust. The plan focused their efforts on priority stakeholders and audiences and developed associated messaging and approaches for each segment, as well as provided a comprehensive action plan and calendar to achieve its goals. With a few extra bucks left in the piggy bank, Infinite Moon helped them kick-start their year-end fundraising efforts by providing content and direction for their appeal letter and new brochure. The Central Arizona Land Trust is well on its way to another three decades of success.
Protecting land, water, and wildlife
San Isabel Land Protection Trust
Kristie Nackord led the revitalization of San Isabel Land Protection Trust’s re-branding and strategic communication efforts. Work included a complete re-brand of the then 17-year-old non-profit that ultimately translated into a new website, company materials (letterhead, business cards, etc.) outreach and fundraising materials (brochures, newsletters, direct-mail pieces, e-newsletters), public relations and media relations, and new and revitalized events including the Hardscrabble Mountain Trail Run and Art for the Sangres.
Click the images to the right to preview a sampling of materials that were created.
It’s no small thing for a non-profit of this size, located in rural Colorado no less (population 3,000!), to take a BIG leap by financially investing in strategic communications and outreach. But the courage paid off. During Kristie's tenure, the land trust experienced exponential growth in their operating budget allowing the organization to increase its pace of conservation and relevance in its service area, and beyond.